considered what information job seekers will find when they’re researching your
business? An effective careers page can have a massive impact on an applicant’s
perception of your company, and therefore your company’s ability to attract the
reasons why a careers page will help you to attract the best talent…
1) A careers page provides a space to start a positive ‘candidate
The ‘candidate journey’
is essentially the applicant’s experience of the whole recruitment process,
from when they see your job advert all the way through to onboarding.
of stages where the candidate journey can turn negative, from the outset with a
poorly written advert, or during the recruitment process with a lack of
communication or an unprofessional interview etc. But a careers page is one of
the first places that an applicant will visit to learn more about your company,
so it’s the perfect opportunity for you to market your business as an employer
of choice and ensure a positive candidate journey from the outset - you don’t get
a second chance to make a first impression!
2) You can properly show off your company and why it’s so
great to work there
surprising that 93% of job seekers feel it’s important to be informed about all
aspects of an organisation prior to accepting a job offer. The job advert is a
great tool to promote a specific opportunity in addition to promoting your
employer brand, but you are limited to how much you can show off why you’re an
employer of choice. A careers page gives you the space to thoroughly dive into:
and development opportunities
overview of rewards and benefits
working culture and environment
3) You can visually communicate with images and video
Did you know
that jobs accompanied by a video tend to get 36% more applications?
images are a brilliant way to give applicants a visual insight into your
workplace, in addition to providing first-hand accounts from employees about
life at your company and their career progression stories as part of the
One of our
valued and longstanding clients Safety Media have produced a variety of videos,
some of which show off the working environment, others which show off their amazing
monthly team events. Click here to view one of their videos, where you’ll see that in just 30 seconds
Safety Media have been able to show off what an amazing place to work it is.
4) You can simplify the application process
60% of job
seekers will stop in the middle of completing online job applications due to their
length or complexity. Applicants just don’t like long drawn out application
processes, and in a world where so many things can be completed in ‘one-click’
– it’s no surprise.
By having your
own careers page, you can choose exactly how simple or complex the application
process is. Simplifying the process will inevitably lead to more applications,
but there’s no denying that having more applications is a price worth paying to
make sure you don’t miss out on quality applicants!
Don’t forget: The JVP Applicant Tracking System /
Recruitment Software makes
it easy to efficiently manage the recruitment process – and we can build a website careers page for you
which is fully integrated with our ATS
– keeping it nice and simple by centralising your applications and making it quick
and easy to shortlist and respond to applicants.
5) Your jobs could go
on to ‘Google for Jobs’
In 2018 Google
launched its ‘Google for Jobs’ function, which focused on making the job
searching experience as smooth as possible for candidates. Google for Jobs is
not a job board, it’s a search tool that features job postings from a range of job
boards and business’ career pages. Try it out – search ‘Jobs near me’ and
you’ll see how Google now displays jobs from a variety of sources - Click here to learn more about Google
If you already
have a careers page with job listings on your company website, as long as your
web developers have followed Google’s technical instructions your jobs should
be getting found by Google for Jobs.
Don’t forget: JVP can implement a brand new ‘Google
for Jobs’ integrated job search function alongside your existing website, or
further develop your current careers page to provide functionality for online
applications – click here to learn more.
Looking to implement a job search function on your existing
website, or further develop your current careers page?
We're here to
help – click here to get in touch or call us on 01745 774 955 to discover
how we can work with you to build a website careers page which will help you
attract the best talent.