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Recruitment and HR Blog

How social media can help to attract the talent you need

22nd April 2022

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Most people these days use social media - at least one platform, if not several. But how well are you using it as part of your talent attraction strategy? Are you making the most of the opportunities it presents to support your company’s approach to recruitment by getting a wider audience for your job adverts, and also to help get your employer brand messages out as well?

Increase the number of people who see your vacancy

Obviously it’s sensible to post your vacancy onto your company website, but unless someone happens to specifically visit your site, perhaps an active jobseeker who’s already come across your advert on a job board, they won’t see it. Sharing it on social media effectively ‘pushes’ the role out in front of more people. It’s another avenue to market your role and will give passive job seekers the opportunity to see it too.