How to take advantage of the surge in job seekers during the Christmas and new year period

There’s been plenty of ups and downs for everyone in 2021, but it’s been a particularly challenging year for many of us in the world of recruitment. The Great Resignation, skills shortages, and the candidate-driven market has made the role of HR and talent attraction professionals incredibly tough.

But there is hope around the corner…

A new survey from leading job board CV-Library has found that an incredible 76.4% of UK professionals are planning to look for a new job in 2022.

And as we quickly approach the Christmas and new year period, all signs are pointing towards a rush of job seekers flooding back to the market as people begin to look ahead towards 2022.

Even with sluggish candidate activity towards the end of 2020, the trend of increased activity remained the same as they have done year after year. The amount of job seekers searching for a new career nearly doubles during the post-Christmas period, with people refreshed after their break and having plenty of time to search and apply for jobs.

How to make the most of the increased number of potential applicants?

Typically, many businesses put their recruitment plans on hold until the new year, and there will be minimal recruitment activity from employers during the Christmas shutdown period.

This means if you advertise your jobs during this period, they will be front and centre for potential applicants scouring the job boards for their next career opportunity – making it an ideal time for your job adverts to go live.

Make sure you are ahead of the competition by getting your job vacancy live before the January rush!

We know that you’ll probably still be getting through your turkey sandwiches and Terry’s chocolate orange on the 29th of December, and that’s exactly why here at JVP Group we’ll be ensuring that our clients don't miss out on top talent and are ahead of the game, by scheduling adverts to go live across our extensive job board network and social media channels on the 29th of December.

This will ensure the adverts are live when the surge of people looking for a new job will reach its annual peak.

Are you planning to recruit in January?

Call JVP Group today on 01745 774 955 to discuss your requirements and reduce your new year to-do-list. To guarantee your adverts will be live on December 29th, please send your requirements through to us to start writing the ad content immediately, as we are aiming to have them all approved by you before 12pm on Wednesday 22nd December at the very latest. The sooner the better as the JVP team are usually flat out with advert requests and approvals coming through on the run up to Christmas Eve, and we’ll need time to get them all scheduled up before the big day.

Click here for more information on our comprehensive online job advertising packages