How to take advantage of the surge in job seekers during the Christmas and new year period

There’s been more ups than downs for most people in 2022, but it’s been a particularly challenging year when it comes to recruitment. We’re all well aware of continued skills shortages and low unemployment rates creating a candidate-driven market, and now the cost-of-living crisis is driving increasing salary demands, making the role of HR and talent attraction professionals incredibly tough.

But there is hope around the corner for those planning to hire…

A recent survey carried out by Westfield Health, found that an incredible 14 million workers are considering changing jobs.

And as we quickly approach the Christmas and new year period, all signs are pointing towards an increase in job seekers on the market as people begin to look ahead towards 2023.

The amount of job seekers searching for a new career nearly doubles during the post-Christmas period, with people refreshed and having plenty of time to search and apply for jobs, especially while many on annual leave until the new year.

How to make the most of the increased number of potential applicants?

Typically, many businesses put their recruitment plans on hold until the new year, and there will be minimal recruitment activity from employers during the Christmas shutdown period.

This means if you advertise your jobs during this period, they will be front and centre for potential applicants scouring the job boards for their next career opportunity – making it an ideal time for your employer branded job adverts to go live.

Make sure you are ahead of the competition by getting your job vacancy live before the January rush!

We know that you’ll probably still be getting through your turkey sandwiches and Terry’s chocolate orange on the 28th of December, and that’s exactly why here at JVP Group we’ll be ensuring that our clients don't miss out on top talent and are ahead of the game, by scheduling adverts to go live across our extensive job board network and social media channels on the 28th of December.

This will ensure the adverts are live when the surge of people looking for a new job will reach its annual peak.

Are you planning to recruit in January?

Call JVP Group today on 01745 774 955 to discuss your requirements and reduce your new year to-do-list. To guarantee your employer branded job adverts will be live on December 28th, please send your requirements through to us to start writing the ad content immediately, as we are aiming to have them all approved by you before 12pm on Wednesday 21st December at the very latest. The sooner the better as the JVP team are usually flat out with advert requests and approvals coming through on the run up to Christmas Eve-Eve, and we’ll need time to get them all scheduled up before the big day.

Click here for more information on our comprehensive online job advertising packages