JVP Group’s Managing Director Cath Harrison’s interview with ION Leadership

Who are you and what do you do?

I’m Cath Harrison, the Founder and Managing Director of JVP Group, an award winning recruitment advertising company based in Bodelwyddan, North Wales.

JVP support employers across the UK to attract and assess talent efficiently and effectively in this ever evolving digital focused world. We do this through our comprehensive and unique approach to online recruitment advertising and applicant testing, and provision of our innovative online applicant management software. The JVP team follow a tried and tested approach that combines fresh creative thinking with complete transparency and a second-to-none service.

What inspired you to launch JVP?

Having built many years’ experience in the recruitment industry working in agencies and hiring within my own teams, I launched JVP in direct response to the changing recruitment landscape, particularly in terms of the use of technology and how employers can best attract and directly engage with potential employees. The decision to launch JVP was made whilst taking part in the LEAD Wales programme where I was working alongside like-minded business leaders, and where I gained an insight into a spectrum of business issues, including staffing challenges faced by a variety of organisations.

I found that business owners and HR professionals’ frustrations ranged from high recruitment consultant fees, to wanting to be involved in the recruitment process but lacking the time and resources to do it properly. With over 90% of job seekers searching for employment online, I recognised that the market lacked comprehensive online recruitment advertising services that combined expert support from an experienced recruiter, user-friendly technology, wide yet targeted vacancy exposure and a completely transparent approach, and thus, JVP was created.

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