Cath, who launched JVP Group in January, was a keynote
speaker at the event which was run by the Welsh Government in collaboration
with management consulting company Innovas.
She explained how she’d spotted a potential market niche whilst working
in recruitment. Around 95% of jobseekers now search online. There were many
online job boards and recruitment companies. But there were very few affordable
online recruitment advertising services offering consultative support combined
with a transparent approach (which would, for example, make clear who vacancies
were with). After carefully researching her potential clients’ issues -
jobseekers as well as employers - she launched JVP Group
Cath advised the graduates to think about business start-up challenges
like time management and prioritising workloads. She encouraged the would-be
entrepreneurs to set high standards from the outset and explained why
recommendations are so powerful in the business world. In addition, the
graduates benefited from suggestions about the best ways to successfully market
a business and to make the most efficient use of technology.
Cath also took the opportunity to talk about the financial support she’d
received from the Welsh Government’s Graduate Bursary Scheme and the business
support she’d had from Tim Ashcroft of Innovas. She explained how critical it
is to manage cash flow and why start-ups should explore all funding and
business support opportunities available to them.
JVP Group’s success means Cath is now expanding its
services and has regular repeat business from a broad client base. She is
currently recruiting for her own team as part of plans to expand the business.
Cath says ‘I wanted graduates to appreciate there’s a huge amount to
think about both beforehand and once you are up and running. Research, plan, go
for it then continuously review. Remember to work on your business - not just
in it. But running your own business is incredible and rewarding in many ways.
Above all, I want them to enjoy the experience of starting their business
because that will give them the passion and stamina to succeed!’
Innovas Managing Director Tim Ashcroft comments ‘Cath joined the
Graduate Bursary Scheme in 2013. She worked hard putting together a detailed
business case and plan. She is already demonstrating early successes with
business coming in from across the UK. There is no
doubt her focused and professional approach has underpinned her rapid growth to
Other speakers at the bootcamp included Dafydd Hardy, managing director
of Dafydd Hardy Chartered Surveyors and Estate Agents, and Diane Roberts from
Santander Universities. The event culminated in a ‘Dragon’s Den’ style
presentation. This gave the graduates an opportunity to put their newly-learnt
skills into practice by making a business pitch to the bootcamp presenters.
To find out more about JVP Group’s services visit
www.JVPGroup.co.uk or contact Cath on 0844 9674467. Further information
about the Graduate Bursary Scheme and other start-up support can be found on
the Business Wales website or contact Tim
Ashcroft directly at email@example.com.