2020 has been a turbulent year for the majority of employers, and whilst we’re not out of the woods yet, there are positive signs that the economy is slowly recovering, and confidence is growing with recent vaccine news.
The number of vacancies being advertised is climbing steadily (ONS); however this coincides with the unfortunate news that unemployment has risen to a rate of 4.8%.
What does this mean for the UK job market?
Typically, as we head into the Christmas period job seeker activity tends to slow down as people wind down and begin to look ahead towards the new year. The post-Christmas period has consistently seen a huge surge in the amount of job seekers searching for a new career. There is also a surge in the number of people on the job market as seasonal roles come to an end.
In Q3, leading job boards Totaljobs and CV-Library reported candidate activity rose by around 20-30% (which reflects the rise in unemployment) - but as we head into the holiday season all signs are pointing towards the typical downturn in activity that we’ve seen consistently for many years.
Source: Google Trends
As the new year approaches, people’s minds start thinking and dreaming of the possibilities that a fresh career path could bring, and after a restful and refreshing Christmas period – the number of active job seekers can double.
Along with the fact that applications always tend to spike at the start of the week, and with many businesses on shutdown between Christmas and the new year – the 29th of December 2020 is promising to be an opportune time for your job adverts to go live.
Here at JVP Group we’re ensuring that our clients don't miss out on top talent and are ahead of the game, by scheduling adverts to go live across our extensive job board network and social media channels on the 29th of December.
This will ensure the adverts are live when the surge of people looking for a new job will reach its annual peak.
Are you planning to recruit in January? Call JVP Group today on 01745 774 955 to discuss your requirements and reduce your January to-do list.
For more information on our comprehensive online job advertising package, take a look at how it works