Recruitment spend reduced by over £50,000 in one year

“All in all, a superb service that can support any HR team.”

Client Profile

The Cake Crew is the UK's largest independent manufacturer of private label cupcakes, supplying a variety of bakery products into major supermarkets, independent retailers and wholesalers.

The award winning business is rapidly expanding due to customer demand and has a growing workforce in excess of 200 personnel, based in North Wales and Cheshire.

The Scenario

Previously, The Cake Crew's talent attraction strategy consisted of using a mix of channels including recruitment agencies, online advertising services, and the job centre along with free to advertise job boards for low level roles. Key challenges for The Cake Crew included:

• High agency fees
• Talent attraction, particularly in relation to the specialist and field based roles, in addition to the limited and saturated talent pool in the rural location of the bakery
• Too much time being spent on recruitment administration

With all this in mind, The Cake Crew decided to bring all recruitment activity in-house to reduce costs and promote the employer brand to attract the best people. With 90% of job seekers searching for employment online, the digital world was an obvious choice for the new talent attraction strategy.

However, with over 1100 job sites in the UK to choose from in addition to a range of social media channels, The Cake Crew sought professional external support to assist with gaining the right level of online exposure, and to reduce the amount of administration that comes with writing adverts, promoting opportunities and managing applications.

The Cake Crew considered a variety of suppliers, which on the surface appeared to have similar offerings. However, it was apparent that the overall service offered by JVP provided a more flexible and comprehensive solution focused on achieving the best results and with efficient support, presenting great value for money.

The Solution

The Cake Crew's bespoke package consists of a range of comprehensive services designed to significantly reduce the time spent on recruitment administration, and achieve best results for talent attraction. The package provides flexibility enabling The Cake Crew to vary the level of exposure required for each vacancy. JVP's bespoke package for The Cake Crew includes:

Advert Writing & Online Publishing

JVP's creative team craft professional, employer branded and SEO optimised adverts for all of The Cake Crew's vacancies. In addition, JVP take care of the time consuming task of publishing all of The Cake Crew's vacancies on multiple job sites.

Extensive Job Site Advertising

Vacancies are promoted for up to six weeks on JVP's network of over 200 job sites including CV-Library, Jobsite, TotalJobs, Fish4Jobs, plus a wide range of specialist and regional sites.

Comprehensive Social Media Exposure

JVP's Marketing Team undertake a comprehensive social media campaign for all of The Cake Crew's vacancies. Eye-catching graphics and engaging social posts are presented to over 20,000 connections, promoted in specialist groups relevant to industry, discipline and location, and new connections are made specific to each vacancy, enabling the attraction of active and passive job seekers across social media.

Applicant Management Software

JVP's cloud based software enables The Cake Crew to quickly and easily shortlist and respond to applicants for all vacancies, whilst centralising all recruitment activity and creating a talent pool of applicants that users across the business have access to.

The Results

So far, JVP have supported The Cake Crew to attract quality applicants for a wide range of roles including:

• Sales
• Project Administration
• Management
• Interns
• Procurement
• New Product Development
• Marketing
• Production
• Accountancy
• Maintenance
• Recruitment spend reduced by over £50,000
• Over 160 hours of admin time saved

"As a rapidly expanding business, here at The Cake Crew we have to ensure we're attracting the best people to join our business, and JVP's solution is certainly proving to be very effective in supporting us to do just that. In addition, the easy to use software and the support provided by the team is truly fantastic, it takes away the headaches that come with recruitment and allows us to take control of our recruitment activity in an efficient manner whilst providing superb value. I'm really happy with the way this is working for us."