Defining and delivering on an EVP can improve employee retention by 69%, and 83% of employers feel their EVP has a significant influence on their ability to attract talent and hire.
The candidate market is constantly evolving and the demand for great talent and key skills is higher than ever. Therefore, delivering real clarity to both internal employees and external candidates as to why people should join, stay, and will thrive within an organisation is critical.
There is a huge dividend available to those employers that deliver a consistent, compelling, and authentic message to key talent audiences.
To avoid missing out to the competition, now is the time to begin constructing your 'current' employee value proposition, to help you attract and retain key talent.
Constructing your EVP and using it to drive your employer branding messaging has never been so important. Employees and potential employees alike want to understand what you stand for, where you're going and how you will help them grow personally and professionally.
Your EVP is the opportunity to answer those questions, and your employer branding is how you communicate this to potential and existing employees.
LinkedIn reports that 83% of employers felt their EVP had a significant influence on their ability to attract talent and hire. And according to Gartner, employers who effectively deliver on their EVP can reduce departures improving employee retention by 69%.
And such metrics apply to all employers, large and small. Local charities as much as global enterprises. Domestic businesses as much as international powerhouses.
While the candidate market continues to evolve, people's desire to progress, to be inspired, and to grow, hasn't changed. The market for the sort of talent that will make a difference within your organisation remains fierce.
But because of the doubt and uncertainty around us all with the economic challenges, such talent is looking for a convincing story, a purpose, a real point of differentiation. A why.
That's your EVP.
Our team of employer branding consultants have over 20 years' experience helping employers identify and communicate their EVP and employer brand to improve both employee retention and talent attraction. We have real sector experience and a clear methodology.
By talking to the key audiences (employees, executive team and external), we are able to build a messaging framework which outlines where you're going and why great people should join you on that journey.
Our employer branding consultants would love to talk to you about how we can bring your point of employment differentiation to life.
Because of our experience, this won’t take forever, won't cost the earth, and it will make a difference.
But it will take a phone call to get started. We'd love you to get in touch and see how an EVP can help drive your retention and resourcing initiatives.
We can help you attract the right people without the hassle of doing it all yourself, or the high costs that come with recruitment agencies.
We're a job advertising and recruitment marketing company that likes to do things a little differently, using the power of employer brands to bring your job opportunities to life.